Costs can be lowered not only because augmented reality is visual and intuitive but also it can be configured at will. Product returns will be low when customers are able to virtually experience their ability to meet their needs. Transaction costs will be lower as searches can be done virtually on mobile or computer screens. Marketing and advertising costs will be lowered as customers share the immersive content that goes with them. Complex products are easier to sell when their utility is simulated in real life situations with ease. New products can be launched more easily as their use cases can be tested virtually and successful solutions communicated to customers in the context of their own environments and activities.
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