Augmented Reality: Where Mind and Matter Meet
February 7, 2011 – 4:14 am | 7 Comments

Costs can be lowered not only because augmented reality is visual and intuitive but also it can be configured at will. Product returns will be low when customers are able to virtually experience their ability to meet their needs. Transaction costs will be lower as searches can be done virtually on mobile or computer screens. Marketing and advertising costs will be lowered as customers share the immersive content that goes with them. Complex products are easier to sell when their utility is simulated in real life situations with ease. New products can be launched more easily as their use cases can be tested virtually and successful solutions communicated to customers in the context of their own environments and activities.

Read the full story »
Marketing Writing

White Papers, Case Studies, Features, Blog Writing, Social conversations, Marketing Collateral, Value Proposition, Executive Communications, Thought Leadership, Enterprise Software, Technology Industry, Marketing Communications, Wealth Management, Solutions Marketing

Business Plans

Market research, market opportunity, product positioning, market segments, technology commercialization, revenue estimates, profitability analysis, financial projections, Mobile devices and technologies, cash flows, competition, barriers to entry

Investment Writing

Economic Prospects, Economic Policy, Fiscal and Monetary Policy, Resource Allocation, International Investing, Country Prospects, Global Investing, Emerging markets, Asset Allocation, Risk and Return, Equity, Debt, Real Estate, Derivatives

Business Research

Market and Industry Trends, Technology and Business Strategy, Competitive Analysis, Consumer Segmentation, Pain points, Market Opportunities, Solutions, SWOT Analysis, Barriers to Entry, Entry Strategies, Internet Research, Questionnaires, Secondary Research, Statistical Analysis

Predictions

Crystal ball, Foresight, Forecasting, projections, change, innovation, entrepreneurship, policy reform, futurology, leadership, vision, business cycle, Kondrateiv Wave,

Technology »

Infrared mobile devices: light under the cover of darkness
May 11, 2015 – 6:45 pm | No Comment

By Kishore Jethanandani

Consumer mobile devices are extending their reach into the enterprise, fulfilling more than communication needs of distributed workforces, as they are incorporated into business processes. A bevy of companies have launched infra-red mobile devices to supplement or compete with far more expensive infra-red cameras that historically have been used for specialized, high value applications.

Mass use of inexpensive infrared mobile devices in the enterprise meets a variety of operational needs to increase productivity and minimize risk. Impending equipment failures, indicated by cracks, are invisible to the human eye but can be detected by infrared devices. Additionally, intruders hiding in dark corners are spotted by infrared devices. Leaks and attendant energy losses, unnoticed by the naked eye, are visible to infrared devices.

Infrared devices have a unique ability to discern objects that the eye cannot. Intruders, for example, are detected by reading the differences in body and room temperature.

Among the new entrants is an Israeli company, Opgal, which has implemented Therm-App for law enforcement agencies and will expand its markets to private security firms, construction, and more. In collaboration with Lumus, it is also offering an equivalent wearable option with the ability to display thermal images in the center of an eyeglass.

Market leader, FLIR, which has a long history in infra-red cameras, has announced FLIRone, a camera that it is reportedly going to be used with Apple mobile devices.

Scotland-based Pyreos has launched a low-power mobile device for applications such as sensing noxious gases in industrial plants.

Opgal expects to compete with the entrenched incumbent, FLIR, by “offering an open platform for applications development over the cloud, with added benefits of much higher resolution (384*288) and depth of field than is possible with existing handheld devices to have adequate room to play for continuous development of new applications.” Mr Amit Mattatia, CEO of Opgal told us.

Opgal has gained significant traction in law enforcement by helping policepersons become more effective by piercing the veil of darkness with infrared. According to a FBI study, the largest number of deaths of law enforcement officers took place between midnight and 2 am in the morning. The fatalities happen when officers are in pursuit of fugitives outside of their vehicles. Officers are prone to injury or to lose their way in the darkness and are hard to find when they do. “Officers wear Opgal’s mobile device on their body and their pathway is traced by infra-red and communicated to a remote officer on a local map which can also be kept as a record for court proceedings,” Mr Amit Mattatia, CEO of Opgal told us.

Experienced professionals in the industry, long-time users of infra-red cameras, expressed skepticism about the ability of mobile devices to progress beyond some rudimentary applications. “A building inspector, for example, can detect a problem such as a wet spot due to a leakage but the resolution of images captured with mobile devices is not sharp enough to find its cause or source,” Gregory Stockton of Stockton Infrared, a company based in Randleman, North Carolina, told us. “Opgal’s Therm-App is an exception with its high resolution and depth of field but its price at four thousand dollars is comparable to proven and integrated alternatives like the FLIR E-8,” Mr. Stockton remarked. “The utility of most other mobile devices will be to detect problems before professional alternatives are sought for diagnosis and solutions,” Mr. Stockton concluded.

The services of professionals are needed for their specialized skills in any one of the varying types of infrared imagery.  “Broadly, the infrared imaging market is divided between the short-wave, mid-wave and the long-wave. The short-wave and midwave is largely confined to the military and requires very large investments while most professional imaging for the enterprise happens in the long-wave,” Mr. John Gutierrez of Infrared Thermal Imaging Services told us. “It takes a trained eye to detect the source of problems, by interpreting infrared images, such as those showing gas leaks in buildings, and the data on temperature differences and air movement,” Mr. John Gutierrez explained to us. According to him, none of this can be done with a lay user of mobile devices with infrared cameras but their widespread availability raises awareness about thermal imaging and the solutions possible with them.

The last word on the interplay of mobile devices and independent infrared cameras can hardly be said at this point in time. Mobile devices have been undergoing rapid transformation with improving capabilities in image capture and prolific applications development. Infrared cameras are more robust as hardware but users are more likely to be sensitive to their price as they weigh the alternative of a mobile device. One thing is certain—the market for thermal imaging will not be the same.

 

The post was previously published by the now defunct Mobility Hub of UBM Techweb

 

 

Enterprise mobile apps: carriers help overcome geography
May 9, 2015 – 3:13 pm | No Comment

By Kishore Jethanandani
Mobile broadband carriers are discovering their unique latent strengths in provision of mobile enterprise platforms and applications stretching across multiple geographies. They see in the provision of a seamless mobile experience, for nationwide …

Indiana Jones in the age of analytics
May 8, 2015 – 12:04 am | No Comment

By Kishore Jethanandani
Drilling engineers navigate hazardous oil wells in earth’s dark hollows not in the manner of the swashbuckling Indiana Jones but collaboratively with staid geophysicists and geologists who parse terabytes of data to calculate …

Future of Healthcare in the USA: how it could be the growth engine
May 7, 2015 – 11:41 pm | No Comment

By Kishore Jethanandani
Kondratieff cycles, which span thirty to fifty years, are marked by breakthroughs in technology and reform of institutions that drive expansion and a downturn sets in as technologies mature and unnoticed dysfunction in …

YouTube competes with commercial TV
May 7, 2015 – 7:02 pm | No Comment

By Kishore Jethanandani
Youtube’s harum-scarum expansion of goofy user-generated content is giving way to first steps towards professional content on premium TV channels. Sports content is the linchpin for commercial TV and will likely light the …

Is Video Analytics an answer to Google Analytics for retail stores?
May 7, 2015 – 6:38 pm | No Comment

By Kishore Jethanandani
The competitive battle between brick-and-mortar stores and on-line stores seemed like a no contest. E-commerce stores have the clinching advantage in analytics. Video analytics may well help stores disprove that presumption.
E-commerce sites learn …

On the M2M road to pervasive intelligence
May 7, 2015 – 5:54 pm | No Comment

By Kishore Jethanandani
Machine-to-Machine (M2M), the tiny radio devices, sensors that feed bits of data from activities of objects such as moving trucks, have a whole lot more value when the data from each of them …

MEMS transform Mobile Devices
May 7, 2015 – 1:45 am | No Comment

Mobile device sales have tapered in developed markets. To regenerate demand, vendors are turning to tiny, low-powered MEMS (Micro-electro-mechanical systems) devices that enable novel services on smaller energy efficient devices.
Outdoor navigation was one of the …

Global Supply Chains: the connecting tissue for dispersed supply centers
September 6, 2012 – 7:33 am | No Comment
Global Supply Chains: the connecting tissue for dispersed supply centers

International Procurement Operations (IPOs) are the nerve centers of decision-making for efficient global procurement operations. Expansion into low-cost countries brings within the fold of an extended enterprise a coalition of suppliers, buyers and logistics companies …

Hedge Funds: alpha for the masses
September 6, 2012 – 6:48 am | No Comment
Hedge Funds: alpha for the masses

 
 
 
 
 
 

The specter of inflation has increased the appetite for capital preservation among endowments and foundations – and these investors have targeted rates of return that can’t be achieved with today’s low-yielding bonds. Alternative investments in …

Predictive Analytics: ready for surprises
September 6, 2012 – 12:52 am | No Comment
Predictive Analytics: ready for surprises

 

Customers can now see that the early CRM technologies had a modest objective of accumulating transaction data. The truth is that the “irrational optimism” about CRM clouded judgments in the 1990s. The “irrational pessimism” that …