Predictive Analytics: ready for surprises
Customers can now see that the early CRM technologies had a modest objective of accumulating transaction data. The truth is that the “irrational optimism” about CRM clouded judgments in the 1990s. The “irrational pessimism” that ensued missed the promise of CRM, i.e., the ground had been prepared for decision support solutions including predictive analytics.
Customers can now see that the early CRM technologies had a modest objective of accumulating transaction data. The truth is that the “irrational optimism” about CRM clouded judgments in the 1990s. The “irrational pessimism” that ensued missed the promise of CRM, i.e., the ground had been prepared for decision support solutions including predictive analytics.