Augmented Reality: Where Mind and Matter Meet
February 7, 2011 – 4:14 am | 7 Comments

Costs can be lowered not only because augmented reality is visual and intuitive but also it can be configured at will. Product returns will be low when customers are able to virtually experience their ability to meet their needs. Transaction costs will be lower as searches can be done virtually on mobile or computer screens. Marketing and advertising costs will be lowered as customers share the immersive content that goes with them. Complex products are easier to sell when their utility is simulated in real life situations with ease. New products can be launched more easily as their use cases can be tested virtually and successful solutions communicated to customers in the context of their own environments and activities.

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Home » Augmented Reality, Headline Story

Augmented Reality: Where Mind and Matter Meet

Submitted by on February 7, 2011 – 4:14 am7 Comments

Augmented reality is a looking glass into the reified world that it juxtaposes with the living reality as seen and felt. It enables us to superimpose data, imagery and video onto the real world we do see. Like the mythical blind men and the elephant, we misconstrue the world we see only partially from our angle of view. Augmented reality virtually completes the picture in an attempt to see the whole.

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