Augmented Reality: Where Mind and Matter Meet
February 7, 2011 – 4:14 am | 7 Comments

Costs can be lowered not only because augmented reality is visual and intuitive but also it can be configured at will. Product returns will be low when customers are able to virtually experience their ability to meet their needs. Transaction costs will be lower as searches can be done virtually on mobile or computer screens. Marketing and advertising costs will be lowered as customers share the immersive content that goes with them. Complex products are easier to sell when their utility is simulated in real life situations with ease. New products can be launched more easily as their use cases can be tested virtually and successful solutions communicated to customers in the context of their own environments and activities.

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Home » Predictive Analytics

Predictive Analytics: ready for surprises

Submitted by on September 6, 2012 – 12:52 amNo Comment

 

Customers can now see that the early CRM technologies had a modest objective of accumulating transaction data. The truth is that the “irrational optimism” about CRM clouded judgments in the 1990s. The “irrational pessimism” that ensued missed the promise of CRM, i.e., the ground had been prepared for decision support solutions including predictive analytics.

 

 

Customers can now see that the early CRM technologies had a modest objective of accumulating transaction data. The truth is that the “irrational optimism” about CRM clouded judgments in the 1990s. The “irrational pessimism” that ensued missed the promise of CRM, i.e., the ground had been prepared for decision support solutions including predictive analytics.

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